Guest Post: Clean zones, routes and periods for RWC2011 announced

Thanks to Corinne Blumsky and Dan Winfield for this article.

Clean zones, transport routes and periods for the Rugby World Cup 2011 have been announced.  View them here.

The zones and routes announced vary in size. The Eden Park clean zone and route in Auckland is extensive and the clean periods for these areas is longer than elsewhere. In contrast, the clean zone and route for Auckland’s North Shore is small and the clean periods are short.

In some cases, the clean zone is largely limited to the stadium and surrounding park land but the clean route is significant. For example, the Wellington clean route runs from the stadium, through the centre of town, all the way to the airport.

As a general rule, the clean periods are limited to the day before match day and match day. The major exception is the fifth clean period for the Eden Park clean zone and route, which is in place from 8am 5 October until 11.59pm 24 October (the quarter finals until the final).

All advertising in the zones and routes is not prohibited. If you are advertising in accordance with your ordinary honest activities the restrictions are unlikely to apply to you. But if you are thinking of doing something different you may want to seek legal advice.

Remember:

• The clean zone restrictions apply to advertising in the clean zone and advertising that can be seen from within the clean zone (if it’s not part of a business’s usual signage).
• The clean route restrictions apply to advertising in the route only (not advertising outside the route that can be seen from within the route).
• Honest ordinary advertising in the zones and route is unlikely to be restricted.

Check out the link above for the clean zones, transport route maps and periods for your operating region, so you know the rules and can work within them.